5th October 2021: With festive season being just around the corner, a recent consumer poll by Public app with over 4 lakh respondents has revealed interesting social and economical consumer insights this year which has also been compared to a similar poll that was conducted in 2020. The poll highlights that while people are considerably more excited this year and plan to socialize, yet they will spend cautiously.
Public App’s survey reveals that 53% of respondents plan to spend less this festive season as opposed to pre-pandemic expenditure. When the same was asked last year, more than 61% had said that they will curb spending. This shows that though there is an improvement, the pandemic disruption is still high on people’s minds and purse strings will not be as open as businesses would be hoping for.
Festive celebrations are on the cards
On being asked if they are planning to celebrate in full swing over the coming few months, more than 82% expressed that they are counting down the days. About 74% of the respondents are also planning get-togethers with their loved ones. Compared to 2020, these numbers have significantly gone up from 73% and 63% respectively telling us how thrilled people are to welcome the festivities.
Market buzz comes alive
People are awaiting the delight of visiting the buzzing markets to get the festive feel! When asked about their preferred mode of shopping, 67.5% of respondents said they would prefer going to markets to shop for the festivities. As compared to last year, when only 53% of the people were confident to step out.
Clothes top the shopping lists
With social gatherings becoming frequent and offices being reopened, Indians are all set to revamp their wardrobe, with 23% saying they will spend more on clothes vis-a-vis other items like electronics, automobiles and jewelry.
Are you excited to celebrate Diwali this year? | Will you plan get-togethers this Diwali with friends and family? | Will you visit markets for shopping this Diwali? | Will you prefer online shopping this Diwali? | |||||
Yes | No | Yes | No | Yes | No | Yes | No | |
2020 | 73.05% | 26.95% | 63.16% | 36.84% | 53.14% | 46.86% | 50.00% | 50.00% |
2021 | 82.40% | 17.60% | 74.04% | 25.96% | 67.52% | 32.48% | 50.90% | 49.10% |
How do you think the pandemic will affect your spending this festive season? | What are you planning to spend on this festive season? | |||||||
Less amount will be spent | An equal amount will be spent | More amount will be spent | Electronics | Automobiles | Clothes | Jewelry | Other | |
2020 | 61.38% | 16.67% | 21.95% | – | – | – | – | – |
2021 | 53.23% | 17.58% | 29.20% | 16.59% | 11.99% | 23.80% | 10.94% | 36.68% |
About Public
Public App is India’s largest location-based social network with 60 million+ active users and one million videos created every month. The app allows people to record and share happenings around them enabling real-time local updates. It is available in all major Indian languages including, Hindi, Bengali, Punjabi, Telugu, Tamil, Kannada, Malayalam, Odia, Assamese, Gujarati, and Marathi.
For further information, please contact:
Kanika Yadav – kanika.yadav@archetype.co | 70421-80681
Sejal Mehra – sejal.m@archetype.co | 93103-32595
