Inshorts launches YOTN 2 with IPSOS

The second edition of the Inshorts Youth of the Nation (YOTN) Poll is now LIVE on the android app of more than 1,50,000 users who had answered all 3 profiling questions about their age, gender, and occupation in a run up to YOTN 2. Inshorts has partnered with global market research firm IPSOS to conduct the second edition of the poll. Users just need to swipe 9 shorts to be able to see one polling card on their app.

The Youth of the Nation Poll is aimed at capturing the pulse of India’s Youth on issues that hogged maximum media interest in the last 6 months. Since 2014, Inshorts has emerged as the most popular news app in the younger demographic, which is evident from the fact that more than 75% of its users are below the age of 35.

The second edition of the poll seeks the opinion of Inshorts users on 24 questions from a diverse range of topics viz. Politics, Finance, Foreign Policy, Career, Technology, Entertainment and Consumer Behavior. The poll would conclude on 7th August 2016 and its findings would be released around Independence Day.

Any questions or feedback about the poll can be sent to and the team would try its best to answer every query.

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