Inshorts partners with 30+ content publishers and 5 e-commerce players to boost content discovery

We’re happy to announce that we have partnered with more than 30 content publishers and 5 leading e-commerce players to bring more user-centric content on the app.

The list of partners includes:

E-commerce partners: Zomato, Bookmyshow, Tripigator, CarDekho and BikeDekho

Content publishers: Sportskeeda, Catch News, MotorScribes, Indian Express Group, India Today Group, The Guardian, Outlook, Reuters, PTI, ANI, The Next Web, Trak.in, Bloomberg, Inc42, The News Minute, TechCrunch, Engadget, Social Cops, 91mobiles, The Better India, ScoopWhoop, Finimize, Milaap, SME Times, VakilSearch, Factly, India Infoline, North-east today, Autoblog, CillyPoint and Product Hunt

Our CEO and Co-founder Azhar Iqubal said, “Inshorts was built on the premise of keeping its users informed by providing them with a simple, easy and built-for-mobile user interface. As we scale in terms of content and user base, we are opening up the Inshorts platform for content publishers across the board to help them take advantage of our growth.”

“Our monetisation roadmap is going to be based on combining brand centric content with the power of personalisation. In effect, we hope to solve the problem brands face in reaching the right customers. Brand partnerships like these are the first steps in that direction and the response from our users has also been very encouraging”, said Iqubal on the decision to bring onboard e-commerce players to share branded content.

“In the next 6 months, we hope to scale our user base beyond 10 million users and launch a slew of personalisation features wherein we are able to serve the most relevant content to users based on their content consumption behaviour, age, gender and location. We have already rolled out an intuitive personalised news feed for all the users which is serving them content selection powered by an AI technology based recommendation engine”, he added.

With over 3 million downloads and a rating of 4.6 on the Google Play Store, we serve about a billion page views every month, generating about a million clicks for detailed stories which help to generate traffic to the mobile websites of our partners.

Commenting on the partnership, Sportskeeda Founder and CEO Porush Jain said, “Inshorts has an amazing user base, a large chunk of which has been mostly inaccessible to the existing media companies. These are power users who would like to stay informed without the hassle of having to go through 800-word write-ups. We are glad to reach these users.”

Zomato SVP-Growth Pramod Rao, on the partnership, said, “Inshorts has created a great platform to help users consume relevant and exciting local information and news on the go. We are very excited to partner with Inshorts to share some fun and interesting dining and ordering trends with their growing user base.”

Backed by Tiger Global and the founders of Flipkart, we aim to become India’s first content unicorn with a billion users globally by 2020 and plan to release the app in more vernacular languages as well as in other countries.